Coaching for church planters & sending churches

Plant with clarity. Send with conviction.

I'm Jason Crandall. I've pastored since 2002, planted since 2013, and been sending planters since 2014. As Director of Send Network SBTC, I helped launch 67 new churches last year. I coach planters, residency directors, and sending churches — because the work is too important to figure out alone.

24+ Years in church leadership
15 Planters sent from our church
215+ Plants launched under my SEND direction since 2022
67 Plants launched in 2025 alone
About me

Two decades of ministry. A decade of planting. Now, one of the largest planting networks in the country.

I've been in local-church leadership since 2002. Involved in church planting since 2010. Planted my own church starting in 2013. Been sending planters since 2014. Our church has sent 15 planters and counting.

Today I'm the Director of Send Network SBTC — the church-planting arm of one of the largest state conventions in the country. Last year we saw 67 plants launch on our grid. The year before, 65. Before that, 48. And before that, 35. Four years of compounding, and none of it accidental.

I coach because most planters and sending pastors don't need more books. They need someone in their corner who has actually done this — who knows the frameworks and the fine print, and who will tell them the truth.

Send Network SBTC · Under my direction

Four years of compounding plants.

Each number is a plant on the grid — a real church, a real planter, a real launch. I've assessed, coached, or funded the majority of them personally.

2022
35
plants
2023
48
plants
2024
65
plants
2025
67
plants
How coaching works

A rhythm built for planters and pastors — not a consulting model.

Step 01

Discovery call

A 30-minute conversation. You describe where you are and what's stuck. I tell you honestly whether coaching is the right next step — and if so, which track.

Step 02

Diagnostic + roadmap

We use one of my diagnostic frameworks — the Timeline questionnaire, the residency scorecard, or the funding stack — to see the whole picture before we solve anything.

Step 03

Monthly coaching

One 60-minute video call per month. Voice and text access between sessions. Three-month minimum, then month-to-month.

Free tool

Start with the readiness diagnostic.

Eight sections. About 15 minutes. You'll get a readiness summary, a backward-planned roadmap from your public launch date, and a recommendation on which coaching track — if any — fits where you are. Free. No email required to see your results.

Open the diagnostic
"The diagnostic clarified in 15 minutes what I'd been trying to figure out for a year. The roadmap gave me a January 2028 launch I could plan backward from." — Jamie, planter (Texas)

Let's have a conversation.

Coaching starts with a 30-minute discovery call. No pressure, no pitch — just a real conversation about where you are and whether I'm the right person to walk with you.

Book a discovery call