5 Essential Concepts for Everyday Churches to Multiply`

church planting

My name is Jason Crandall.  I am a nobody.  I’m the proud owner of a lot of “nevers.”

I’ve never been on staff at a megachurch.

I’ve never led a college Bible study of thousands…or hundreds…or dozens, for that matter.

I’ve never been on TBN (not on a segment I’d admit to, anyway).

I’m just an Everyday Pastor.  I love Jesus and His church.  I believe it is the hope of the world.  And because of that, I believe nobodies can make a difference.

I believe that any size church can be involved in the most effective means of disciple-making in our world today — church planting. We can saturate our areas with the gospel, no matter what the attendance numbers on the roll sheet say through multiplying churches.

Our Story of Church Planting

My launch team and I planted a church near Houston almost 3 years ago.  Our church has grown both numerically and spiritually.  In these early years, we’ve sent three church plants that are growing today.  Additionally, we have another resident who we are sending in a few short months.  Averaging 160 people every Sunday, we’re a small church by anyone’s standards. We may be small, but we love equipping and sending others out to accomplish the Great Commission.  We love thinking about the effect we can have over the long haul, and how we are trying to make going to Hell hard in Houston, Texas.

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There are a few simple steps that any church can take to make a big impact for church planting.

    • Develop Conviction

      It is critical that the Senior or Lead Pastor is convinced that the church is God’s plan for gospel advance in this world, and that church planting is the most effective way to make that happen.  This core conviction shaped our direction as we planted.  We decided we didn’t want to build a megachurch, but instead wanted to create a collective of churches (the CityView Collective) that would blanket the megacity of Houston, rather than only a single church in a single suburb.

  • Concentrate on Collaboration

    There are two areas of collaboration that need your attention: Internal Collaboration and External Collaboration.  Internal collaboration is about getting leaders of your church on board with the conviction.  External collaboration is about aligning with and working together with other like-minded churches, denominations, and networks.

  • Capture a Vision

    Pray. Think. Dream. Strategize. I believe every church should be involved very directly in church multiplication.  I don’t believe every church should be involved in the same way.  How is God calling you to be involved in Church Multiplication.


I recommend Church Unique by Will Mancini for a primer on developing a vision for your church. I recommend Mancini’s most recent book, God Dreams, on a way to map out the vision.
  • Communicate the Vision

    As people, it is true that what we care about, we talk about. Talking about the things we love is easy and comes naturally to us.  That said, if church planting is a core conviction of your church, then talk about it constantly. Share the vision and the plan.  Talk about it all everyday in every way.

  • Follow Through on Your Calling

    Too frequently churches start a program and then quit.  That’s not how church multiplication happens.  It also isn’t God’s will for you to start something and then quit quickly.  CityView Church is committed to planting 100 churches in the Houston area in 25 years.  We are in it for the long haul.  We know what we’ve been called to and we are going to do everything in our power to complete it.

These ideas are delved into in greater detail in my book, Proliferate, A Church Planting Strategy for Everyday Churches.  Pick it up from Amazon (Paperback or Kindle) or Barnes & Noble (Paperback or Nook).